Metaphors in Jawa Barat Tourism Destinations Promotion Texts

Abstract

Many researchers do study on metaphors, but it is very limited research of the metaphors in tourism destination promotion, especially Jawa Barat tourism destination promotion. This study tries to figure out the types of metaphors found in tourism destination promotion texts. The method applied on this study is a descriptive method. The data are taken from Jawa Barat tourism destinations promotion texts in printing and nonprinting media. The classification of the data refers to Newmark metaphor classification. The result shows that the dead metaphor is the dominant metaphor found in the data. The dead metaphor (36%) followed by metaphorical neologism (29%), cliché (21%), standard metaphor (19%) as the last.