Research on Value Realization Strategies of Online News Reporting-based on Analysis of Parts of the 2017 Online Journalism Awards Winners

Ziran Bai, Yan Jiang

Abstract


The Internet is very popular and highly developed nowadays. Online news has increasingly become an important source of public access to information. How to retain audiences through high-quality content and product experience greatly concerns many online news producers. Based on highlights of parts of the 2017 Online Journalism Awards winners, this paper elaborates on how online news reporting differs from traditional reporting in terms of content narrative, forms of expression, audience participation, and transmission of journalistic news values. This paper also explores how to enhance product experience of audiences in reading online news from four aspects which are promoting technical innovation and taking content into account, integrating high-quality resources and taking advantage of media convergence, tapping potentials of audience participation, and last meeting personalized and diversified needs.


Keywords


Online News; Forms of Expression; Product Experience; Online Journalism Awards

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References


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International Journal of Humanities and Social Sciences

Print version: 1694-2620
Online version: 1694-2639